Our services
Our Services
Quick Commerce is all we do. What changes is how much of it we do for you — guidance, execution, or the whole engine. Three models, one specialism.
Choose your model
How much of the work do you want to own?
01 · White-Space Consulting
You execute. We guide.
For brands with a capable internal team that needs a Quick Commerce specialist in the room — not another pair of hands.
White space is the part of the category you are not in yet: the SKUs that belong on the shelf and aren't, the cities where demand exists ahead of your distribution, the search terms your competitors own by default. We find it, size it, and hand you a sequenced plan your team can run.
You keep the platform relationships, the panels and the day-to-day. We bring the category read, the operating standard and the answer to "what should we do next, and in what order" — reviewed on a rhythm rather than delivered once and filed away.
Opportunity & assortment
- Category and white-space mapping across platforms
- Assortment gaps and pack architecture review
- Price ladder and promotion strategy
- Competitive shelf and share-of-search assessment
Plan & guidance
- Platform selection and entry sequencing
- City prioritisation and expansion roadmap
- Channel P&L and contribution modelling
- Operating cadence design for your internal team
Diagnostic
- Availability, visibility and catalogue-quality audit
- Media efficiency and account-structure review
- Listing-level conversion diagnosis
- Prioritised action list, owner and effort against each item
Enablement
- Working sessions with your Quick Commerce team
- Playbooks, checklists and launch standards
- Reporting your leadership can act on
- Review rhythm — monthly or fortnightly
Sharpest when the team exists and the direction doesn't.
02 · Implementation as a Service
You decide. We execute.
For brands that already know what they want done and need it done properly, inside the platform panels, every week.
Quick Commerce strategy is cheap. Execution is where it is won or lost — and it is unglamorous work: catalogue built to the way shoppers search, availability chased at darkstore level, campaigns restructured, prices corrected, escalations followed through until the platform actually moves.
You hold the decisions and the commercial calls. We become the execution layer that turns them into changes live on the shelf, working to your brief with a weekly action list rather than a monthly deck.
Catalogue & visibility
- Listing build, titles, attributes and variant structure
- Imagery hierarchy and content standards
- Search-term mapping and share-of-search tracking
- Catalogue hygiene and duplicate control
Platform operations
- Onboarding and platform documentation
- City and darkstore-level availability tracking
- Replenishment signals and inventory inputs
- Pricing and promotion execution
Advertising
- Account structure and campaign architecture
- Category, competitor and brand-defence keywords
- Bid and budget management against contribution
- Availability-gated spend controls
Cadence & reporting
- Weekly performance review and action list
- Issue escalation and platform-side follow-through
- Structured test-and-learn backlog
- Single source of truth on what changed and why
Sharpest when the plan is agreed and the bandwidth isn't there.
03 · Consulting 360°
We build, operate and scale it with you.
The full engagement: strategy, execution, media and expansion held by one specialist team against one commercial target.
Most Quick Commerce problems are not owned by anyone. Availability sits with supply chain, the catalogue with e-commerce, the media with an agency, and the shelf quietly loses. Consulting 360° removes the seams: one team holds the whole loop and is answerable for the outcome at the end of it.
We start where you are — a launch, a stalled business, or a channel that needs rebuilding — and run the engine with your team: diagnose, strategise, implement, optimise, scale, then back to the top from a better baseline.
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01
Diagnose
Availability, share of search, catalogue quality, price position, spend efficiency — measured before anything is recommended.
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02
Strategise
Which platforms, which SKUs, which cities, in which order — with a contribution target attached to each.
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03
Implement
Inside the seller panels and ad accounts. Catalogue rebuilt, availability chased, campaigns restructured.
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04
Optimise
A weekly action list, not a monthly report. Small corrections applied while they still matter.
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05
Scale
Double down on what cleared its threshold. Expand assortment, cities and platforms against evidence — then back to 01.
Everything in 01 and 02
- White-space mapping and strategy
- Catalogue, visibility and platform operations
- Advertising across the platforms you sell on
- Weekly optimisation cadence
Growth & performance
- ROAS and CAC improvement programmes
- Cohort and repeat-purchase analysis
- Scaling rules and stop-loss thresholds
- Contribution-led reporting to leadership
Expansion & scale
- Market-by-market expansion sequencing
- Standardised new-city launch checklist
- Assortment variation by market
- New platform onboarding
Ownership
- One team accountable for the whole channel
- Agreed commercial target and review rhythm
- Operating model and team-structure design
- Handover, documentation and enablement
Sharpest when Quick Commerce needs to become a real channel, not a side project.
Side by side
Which model fits your business?
White-Space Consulting
Who executes — your team
Who decides — your team
Our role — direction and standards
Rhythm — fortnightly or monthly reviews
Best for — capable teams without a specialist
You have the people and the platform access. What's missing is the category read and the order of operations.
Implementation as a Service
Who executes — Serensynth
Who decides — your team
Our role — the execution layer
Rhythm — weekly action list
Best for — clear plans, no bandwidth
You know what needs doing. We do it inside the panels and report what changed, week by week.
Consulting 360°
Who executes — Serensynth
Who decides — jointly, to an agreed target
Our role — the whole growth engine
Rhythm — continuous operating loop
Best for — channel ownership end to end
Strategy, execution, media and expansion held together so nothing falls between the seams.
Next step
Not sure which
model fits?
Most conversations start there. Tell us where the Quick Commerce business is today and we'll tell you which of the three we'd actually recommend — including when the answer is none of them yet.
We reply to every qualified enquiry within one working day.